In 2016, the market supply and demand has the same end, the supply side, due to overcapacity in 2015, overseas enterprises to shut production of titanium dioxide is about 410 thousand tons, domestic enterprises also have reduced losses by shutting down, limiting the production of titanium dioxide manufacturers etc.. This situation is to provide the basis for the price increase in 2016, while the market demand for timely recovery, in 2015 the real estate policy to stimulate the property market, 2016 property prices rose crazy, steady growth in demand for titanium dioxide. Overseas demand growth, China’s total exports of titanium dioxide in 2015 was 538394.4 tons, in 2016 1-11 total titanium dioxide exports of 658464.006 tons, an increase of 36.38%. November 2016 China’s titanium dioxide exports 63243.457 tons, an increase of 59.15%, an increase of $15.79%, of which the top three countries exported to India, the United States, South Korea, the top three export areas for Sichuan, Shandong, the United states.

The impact of the 2016 market environment factors include environmental protection policy, the “supply side” reform; “supply side” reform mainly emphasizes the structural reforms for the titanium dioxide industry, policy driven optimization within the industry production capacity, low energy consumption, high quality products will become the mainstream of the market, affected by this, the market competition will be more and more healthy. Once the price war, adulterated products will be reduced by technological innovation between cost and quality products replaced by competition. Environmental protection policy based on the whole society for environmental concerns, the recent Panzhihua industrial zone is a good reflection of the status quo of titanium dioxide plant in 2016 also indicates the future.